Home Entertainment - VOD

ICE Design Press Release

First Look Reviews: Sony 3D TV

Week One Case

As stated before in my previous posting, my industry is very successful and accounts for a great percentage in DVD sales, and subscriptions like Netflix. My industry is ever evolving from Blu-Ray technology to the latest 3D televisions. The home entertainment industry is, in my opinion, incapable of going downstream, or ever losing its momentum when it comes to sales, or how well its doing as a whole. For my sector in particular, which is the customization area; it could never be better. The option to customize home entertainment devices have been one of the greatest add-ons in the last ten years. They way my company makes money is we deal directly with the client and receive all payments directly from them.
A few of the leading sites in my industry who are also my competitors are: Leon Speakers, and Salk Signature Sound. My target audience based on information from Quantcast.com, and Alexa.com would be described as:
1. Males
2. 35-49
3. Asians
4. No kids
5. Income over $100,000
6. Grad. School

Keywords utilized by consumers to search for a product/service like mines:
1. home entertainment
2. customization
3. Ice Design
4. custom graphics
5. custom designs home entertainment

Data/Support for my keywords came from Alexa.com. Alexa.com supplied keywords consumers in my industry typically use when searching for products/services in this industry. Also based on searching the web with these keywords I was able to see first hand what my target audience can see and am sure these keywords are effective.

http://www.quantcast.com/salksound.com
http://www.alexa.com/search?q=leonspeakers.com&r=home_home&p=bigtop

Home Entertainment Industry

The Home Entertainment Industry is a billion dollar industry, which accounts for a great percentage in DVD sales, home entertainment devices, and subscriptions such as Netflix. The home entertainment industry has been successful for well over twenty years and with the latest addition of 3D televisions, this industry is expected to boom once again in the near, near future. With the recent release of Blu-Ray and HD Televions, and players within the last five (5) years, more consumers are staying home enjoying their entertainment within the comforts of their home and not going out to the theaters. The customization sector within the home entertainment industry is also a very successful segment. Consumers fall in love with the idea that they can have their home devices customized with graphics of all kinds, and enjoy the idea that it adds value to their home entertainment environment.

The following are links to industry news:

1). 3-D's Grand Entrance. By: Crupi, Anthony, MediaWeek, 1055176X, 1/11/2010, Vol. 20, Issue

http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=47678529&site=ehost-live

2). BRINGING ANY TO THE MANY.

http://search.ebscohost.com/login.aspx?direct=true&db=f3h&AN=49231306&site=ehost-live

3). Blu-ray to lead industry rebound.

http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=45169109&site=ehost-live